Fizzle
Fizzle is a world-renowned beverage company headquartered in Philadelphia, Pennsylvania. It manufactures, sells and markets soft drinks, sports drinks and other non-alcoholic beverages.
Company History
The company was founded by Greg Calloway in 1979. [1] Greg was an ambitious teenager who made the first bottle of Fizz in his parent's garage. [2] Within three years Fizzle became a household name in the United States. [1] Fizzle was stable and flourishing by tim Greg was twenty-one.(LWD)[source?] In 2012, Fizzle products were sold in over 200 countries and territories. [1]
Fizzle's main rivals are Pepsi and Coca-Cola.
Sports sponsorship
- Ryke
2010: Fizzle outperformed Pepsi [3]
- Fizz Life released (Ricochet)
- Fizz brand beat Pepsi for past two years in sales (KTS, 1)
- stock drop after Lily sex addict reveal in tabloids (A4N)
2020s - 2037: Fizzle beat Coca-Cola in sales for a decade [4]
Products and brands
- Fizz Life - zero calories, aspartame-free, naturally sweetened. colour scheme silver cans with gold writing and white bubbles decaled at the bottom [1].
- Fizz - colour scheme is gold cans with black carbonation bubbles [1]
- Diet Fizz - colour scheme is black cans with gold carbonation bubbles [1]
- Fizz Lite
- Fizz Red
- Cherry Fizz
- Mountain Berry Fizz - worst Fizzle flavour to ever be created. after taste like window-cleaner (AAA, 28)
- Ziff - Fizz backwards, with two f's. It's a sports drink. First falvour: Blue Squall. Ryke is face/spokesperson of Ziff; focus groups were drawn to the product when Ryke was the face of it. (AAA, 28)
- Ziff: River Rush (LWD)
- Ziff: Citrus Breeze - lime-aid- flavour (LWD)
- Lightning Bolt! energy drink (HHF, 9)
- Purafons (water brand)[source?]
People
- Greg Calloway, founder
- Robert Collins, primary lawyer [1]
- Sam Stokes, hired by Greg even though Sam's only had a high school diploma and only prior work experience was Dairy Queen (ATY, 4). Head marketing guy (AAA, 18) CHief Marketing Officer (LWD)
- Samantha Calloway, helped market Fizzle for twenty years (A4N, 13)[source?]
- Ryke Meadows, face of sport's drink Ziff
Trivia
- Being heirs to Fizzle is part of the reason the Calloway sisters and their children are famous [4]
- People will order 'a rum and Fizz' instead of 'a rum and Coke" [3]
- Lo frequently order's a bourbon and Fizz (ATY)
- Lily likes Diet Fizz (ATY)
- Fizzle has company tours, where they show the history of the soda and then let you try all the imported flavours. the 'factory' is not the real place where they make the drinks (ATY, 21)